Why is that important? It illustrates that the unibody-construction pickup isn’t new. Obviously, both the Ranchero and the Econoline truck dropped out of Ford’s lineup, but both were reasonably successful in their days.Ģ5 Towing Alternatives to the Ford Maverick Shortly afterward, Ford’s Econoline truck eschewed the archaic body-on-frame construction of traditional trucks. While the Ranchero started its life on Ford’s full-size wagon architecture in 1957, the company moved it to its compact Falcon platform in 1960, ushering in Ford’s first unibody pickup, or coupe utility if you’re from Australia. This unibody Ford truck is the latest in the line of unibody-construction vehicles with open cargo areas. Now, before we get too far into Ford’s future, let’s look at Ford’s past. All of this adds up to Ford’s Maverick stacking up to be a runaway success if the public still wants trucks (spoiler: the public still wants trucks). Ford’s Maverick also kicks off in hybrid form, with the base model sneaking in just over $21,000, which is roughly the price of a 1991 Ford Ranger when you adjust for inflation.
#Ford maverick truck full
More importantly, Ford’s Maverick takes the company back into a space that was once full of competition but has been all but abandoned by automakers in North America: the compact pickup. Ford’s Maverick brings the company back into the compact pickup segment, a place it left after its Ranger grew to mid-size.Ford’s entry-level pickup features a 4.5-foot bed and crew cab as the only available body and bed combination.The Ford Maverick starts at $21,490 with a hybrid powertrain.
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